Nike Training Club Live
Nike Training Club Live is a global experience that lets people tap into their favorite workouts and find the motivation and inspiration to move, connect, and evolve together. The identity system empowers Nike Training Club Live to connect with its community and inspire people to train together, wherever they are.
As Senior Brand Designer, Stephan led this project from start to finish. As a recreational runner himself, having run a marathon in under four hours, he felt a strong personal connection to the purpose behind the work.
Collaborating closely with designers, animators, and the wider creative team of Monks, and presenting directly to the client, this project became both a professionally rewarding and personally meaningful journey.
The infamous ‘What if’ usually starts with some thoughts, and a sketchbook.
